GlaxoSmithKline

Client: Glaxo Smithkline, Pittsburgh, PA
Introduction: April 12, 2003
Distribution: Supermarkets
Dimensions (H x W x D): 64.5" x 18" x 15"
Weight: 14 lbs.
Awards: Platinum, Design of the Times 2003
Producer: Packaging Specialists Inc., Clinton, PA

Patent: 6,530,166
Issued: March 11, 2003
Inventors: Benjamin L. Garfinkle, Piedmont, Calif.; Manu B. Makhija, Castro Valley, Calf.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding - Permanent
Client: GlaxoSmithKline
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 1,940
Comments: This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.

Product: Patient education materials for quitting smoking
Number of displays: 4,500
P-O-P companies: Packaging Specialists Inc., Clinton, Pa.
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated, litho-label
Display set-up: Medical sales representatives
Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago