Optimizing Retail Media: Killing the Purchase Funnel Retail Media: Walmart Yoplait 'Lids to Feed America' Carousel Ad General Mills' Yoplait promoted its "Lids to Feed America" cause program by running a home page carousel ad on walmart.com. Walmart 'Free Nature Valley Packed Bar' Carousel Ad General Mills Meijer 'Box Tops' Incentive General Mills activated its "Box Tops for Education" cause platform to promise Meijer shoppers 35 "Bonus Box Tops" with the purchase of five qualifying SKUs from the manufacturer. Walmart General Mills Box Tops Carousel Ad Cheerios 'Brighten the Lives of Vets' Walmart Ad Walmart Cheerios 'Brighten the Lives of Vets' Merchandising Cheerios Rallies Walmart Shoppers for Vets Cheerios 'Brighten the Lives of Vets' Packaging Cheerios 'Brighten the Lives of Vets' Microsite First Previous 16 17 18 19 20 Next Last