General Mills

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.