General Mills

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid

Client: General Mills, Minneapolis
Comments: This display offering free samples of Nature Valley granola bars was designed to increase brand awareness at PGA tour shops nationwide. The displays were expected to move three cases of product per week, but they actually averaged 20 per week.
P-O-P Company: The Packaging House Inc., Chicago

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Patent: 5,806,689
Issued: Sept. 15, 1998
Inventors: Gary L. Mays, Edina, Minn.; M. Scott Bryson, Brookfield; Allen E. Johnson, Hartford, both of Wis.
Assignee: General Mills Inc., Minneapolis
A shelving system includes an upper shelf exclusively supported by and at differing vertical spacings from a lower shelf that can be removably attached to an outside support of a refrigerator case. Each of the shelves includes support panels for removable securement of the trays and upright walls for retaining different types of containers.

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Marketer: General Mills, Minneapolis
Objective: To effectively introduce this new product, General Mills executives believed the packaging had to stand out from other products on the shelf. The graphics were accentuated by the Composipac process, developed by Graphic Packaging Corp. In addition, boxes contained a voice-activated chip that allowed consumers to win prizes.
Introduced: May 1997
Producer: Graphic Packaging Corp., Wayne, Pa.

This bottom-line technology is breaking new ground in retail and other applications

Client: General Mills and Walt Disney Home Video
Products Promoted: "Aristocats" video; General Mills "Big G" cereals
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Supermarkets
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996