P-O-P Spotlight: Back-to-School Hits the Aisles Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. How Blue Buffalo, Walmart Partnered for Charity, National Pet Month General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. How 7-Eleven, Speedway Are Giving Away $5K Each Day 7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026. Loblaws General Mills Pallet Display 7-Eleven 'Make My Day with $5K' Cooler Cling General Mills Basketball Half-Pallet Display How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. Betty Crocker 'Stir It. Make It. Bake It.' Pallet Display 1 2 3 4 5 Next Last
