Conagra Brands

Client: ConAgra Foods Snack Foods Group, Edina, Minn.
Introduction: June 2003
Producer: Alliance, a Rock-Tenn Co., Winton-Salem, N.C.
Display units for David Sunflower Seeds feature actual images from "The Hulk" movie.

ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion

Client: ConAgra Foods Snack Foods Group, Edina, Minn.
Introduction: June 2003
Producer: Alliance, a Rock-Tenn Co., Winton-Salem, N.C.
Consumer sweepstakes are part of the multimillion dollar marketing campaign linking ConAgra-branded snacks with "The Hulk" movie from Universal Studios and Marvel Comics.

As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.

An overview of NCH Marketing Services' annual report