Conagra Brands

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.

Product: Slim Jim meat snacks
Number of displays: 5,000
P-O-P company: Rock-Tenn Alliance Group, Winston-Salem, N.C.
Distribution: Convenience stores and supermarkets
Introduction: September 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Client: Goodmark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim snacks
Objective: To help communicate the brand at the P-O-P. The unit is designed to look like the product and holds Giant Slim, the company's large size stick.
Introduction: June 1999
Construction/Materials: Tin
P-O-P Company: Olive Can, Elgin, Ill.