The Coca-Cola Company

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers.
Introduction: October 1998
Producer: Paul Flum Power Merchandising, St. Luis

Client: Coca-Cola, Atlanta
Products Promoted: Fruitopia drinks
Objective: To provide a boost in cold beverage sales with a temporary display that uses a 48-quart Coleman cooler that is stamped with the brand logo. The cooler is placed on a stand and decorated with skirting to create visual impact from three sides.
Introduction: October 1998
Construction/Materials: Plastic; printed corrugated plastic for skirt and stand
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: The Coca-Cola Co., Atlanta
Distribution: Convenience stores and gas stations
Size of Run: 390
Producer: Cadmus Point of Purchase, Atlanta
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create an eye-catching P-O-P unit that appeals to the target audience of teens, enhances brand image and drives impulse purchases.

Patent: Des. 404,934
Issued: Feb. 2, 1999
Inventors: Don Scott Summervile, Rhode-Saint-Genese; Steffen Kluepfel, Brussels, both of Belgium; Dietmar Walta; Andre Kunzendorf, both of Velbert, Germany
Assignee: The Coca-Cola Co., Atlanta
The ornamental design for an open top cooler, as shown.

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To create eye-catching P-O-P that appeals to the target audience (teens), enhances brand image and drives impulse purchases.
Introduction: October 1998
Construction/Materials: 10-point C1S mounted to corrugate. It is designed to fit existing 2-foot by 4-foot or 2-foot by 2-foot drop ceiling tiles with hanging options.
P-O-P Company: Cadmus Point of Purchase, Atlanta

Client: Coca-Cola Co., Atlanta
Products Promoted: 20-ounce Coca-Cola products
Objective: To secure incremental placements for a single-serve refrigerated merchandiser at the checkout counter in convenience and petroleum outlets. The small footprint (34 inches wide by 16 inches deep) of the Pop-Up Cooler in high traffic areas generates significant impulse sales and high product turnover.
Introduction: March 1998
Construction/Materials: Vacuum-formed plastic, sheet metal components and a refrigeration system