Coca-Cola Co.

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A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: 141 Communicator, Chicago

Client: The Coca-Cola Co., Atlanta
Size of Run: 1,000
Production Date: February 2002
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Snack Products: Soft Drinks
Comments: This merchandising system takes advantage of existing real estate to enhance brand awareness at the shelf level. An interchangeable header system allows the retailer to customize the section with local advertising and overlays.

Client: The Coca-Cola Co., Atlanta
Size of Run: 500
Production Date: August 2002
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks
Comments: Despite its 7-foot by 4-foot footprint, this display sets up in five minutes, and its low profile doesn't hinder retailer line-of-sight requirements. The vacuum-formed display can be customized with the retailer's logo.

Best practices in package design