Clorox Co.

Retailer: Wal-Mart
Source: "Retail Realities: From Dynamic Displays to Merchandising Misses," by Joe Ricci, Beacon Concepts Inc.

Client: The Stanley Works, New Britain, Conn.
Number of displays: 1,000
Construction: MDF base, heavy-duty casters, steel, screenprinted graphics
Distribution: Lowe's home improvement stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: The Stanley Works, New Britain, Conn.
Introduction: November 2002
Number of displays: 1,000 (initial run)
Construction: Corrugated
Distribution: Mass merchants
P-O-P company: Array, White Plains, N.Y.
Comments: This prepacked floorstand cross merchandises tools such as tape measures, saws, swivel lock knives, utility blades, hardwood levels and hammers. It is easily set up at retail.