Clorox Co.

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores

Giving Back Paks' for kids promote seven consumer brands on floorstand

P-O-P Systems, Package Revamps Hammer Home Changes in the Hardware Industry

Product Promoted: Clorox Automatic toilet bowl cleaner
Objective: To move product quickly from a false-bottom display that offers a full-pallet look without the load.
Distribution: Warehouse stores and club stores
Introduction: January 1998
Construction: Corrugated
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Does P-O-P Measure Up?

Client: The Clorox Co., Oakland, Calif.
P-O-P Company: Inland Paperboard and Packaging Inc., Indianapolis
Division: Temporary, Paper Goods and Soap
Comments: The display gained placement in all of Clorox's target retail accounts. It emphasizes the introductory trial-size bottle through an inserted cut-out of the bottle in the display header.

Manufacturer: Stanley Tools, Product Group of The Stanley Works, New Britain, Conn.
Objective: The display is designed to increase exposure of top-selling utility knives in an attractive countertop merchandiser.
Number Produced: 2,000
Construction: 200-pound E-Flute, bleached one-side with digital label
Introduction: April 1997
Display Producer: Connecticut Container Corp., North Haven, Conn.

Product: Clorox Co. S.O.S Scrubber Sponges
Number of displays: 3,000
P-O-P company: Inland Paperboard and Packaging Inc., Indianapolis
Distribution: Kmart stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated
A corrugated, sidekick display launched S.O.S Scrubber Sponges in Kmart stores in the fall.