Marketing Flag Drops on NASCAR Season NARMS Seeks to Quantify ROI of P-O-P Technology the Key to 'Managing Shoppability' Open Bidding: Due Diligence or Just Beating Up Vendors? When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly. Finding Candidates: Buying Begins With Selecting Right Vendor Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name. Buying Custom P-O-P: Strategies for Success A supplement to P-O-P Times and P-O-P Design sponsored by Eastman Chemical Company Reversing Course On Reverse Auctions Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. First Previous 112 113 114 115 116 Next Last
