Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.
The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.
In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.
Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...
A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.