McNeil Offers a Remedy for Retailers Norman Endicott v. Display Technologies Inc., et. al. Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. The Future? One-to-One, According to Peppers P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. First Previous 221 222 223
