AB InBev

Client: Anheuser-Busch Inc.
Producer: Advertising Display Co.; Englewood Cliffs, N.J.
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Comments: Creating a dramatic showcase for the Ice Draft bottle, the ice-shard design provides a contemporary image. The large brand logo is backlit and the bottle is illuminated from the base by a quad of fluorescent light, located inside the base. The ice shards are molded of clear acrylic to reflect the light showcase the bottle.

Multimillion Dollar Promotional Support Behind New Beer

Lockout Lets Brewer Update P-O-P

Client: Anheuser-Busch Inc.
Product: Michelob and O'Doul's
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Distribution: Off-premise accounts
Construction: Vinyl
Introduction: May 1994

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994