Red Wolf Neon
Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.
