Budweiser Deep Red Neon Sign Program
Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 362
Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.