AB InBev

Analyzing the most successful new products of 2002-2003

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 250

Client: Anheuser-Busch Companies Inc., St.Louis
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 6,500
Comments: The five elements in this program were developed to help the client "connect" with young, affluent consumers in bars and restaurants with an upscale feel. The new King B logo and a deep red color help to enforce the Budweiser heritage and enhance brand image. The pool table lamp (top) uses a U-shaped bulb. Unlike straight bulbs, it does not leave a shadow at the end of a table.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 6,400
Dimensions (H x W x D): 4' x 4' x 2'
Weight: 7 lb.
Comments: Retailers carrying this display earned sales increases by an average of 30% during the holiday season. The fireplace can rest on top of stacked cases of Michelob product, or cases can be stacked along the hearth of the fireplace.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 362
Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.

Client: Anheuser-Busch Company, St. Louis
Producer: Baird Display, Milwaukee
Duration: Temporary
Size of Run: 12,000
Production Date: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Four color printing plus varnish. Hot-stamped gold foil.

Client: Anheuser-Busch Companies, St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: September 2003
Size of Run: 355
Comments: Blue fading lights and 3-D eyes draw attention to this Mardi Gras sign.