AB InBev

A-B Unleashes the "Dawgs;" Miller Unleashes the Lawyers

A case study from the Promotion Marketing Association's 2004 Reggie Awards

Client: Anheuser-Busch Inc., St. Louis, MO
Introduction: January 10, 2004
Size of Run: 150
Distribution: Bars & Restaurants
Dimensions (H x W x D): 14" x 7" x 7.5"
Weight: 3 lb.
Producer: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: This glorifier display may be for bars and restaurants, but the piece is part of a larger on- and off-premise campaign that Anheuser-Busch Inc. launched for its seminal, low-carb beer Michelob Ultra.

Anheuser-Busch prevails in the battle for pre-game display space

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.