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7-Eleven

  • Newspaper Floorstand

    Clients: Newspaper publishers
    Products Promoted: Newspapers
    Comments: Designed specifically for 7-Eleven stores, these displays highlighted "March Madness" NCAA basketball coverage in 23 metropolitan newspapers. Headers and lug-ons were customized for newspapers in each market, and the displays were engineered to withstand the weight of many newspapers.
    Introduction: March 2001
    Size of Run: 4,000
    Newspaper Floorstand
  • Interlok News Display

    Client: The Washington Post/The Dallas Morning News
    Producer: Santa Cruz Industries, Santa Cruz, Calif.
    Comments: To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.
    Interlok News Display
  • 7-Eleven Wine Rack

    Product: Bottles of wine
    Number of displays: 3,300
    P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
    Distribution: 7-Eleven wine departments
    Introduction: November 1998
    Duration: Permanent
    Construction: Metal, cardstock
    Display set-up: Retail staff
    Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.
    7-Eleven Wine Rack
  • Camel 7-Eleven Sign

    KCS Industries Inc.
    R.J. Reynolds Tobacco Co.
    Metal/Wire: Signs
    Camel 7-Eleven Sign
  • Starship Enterprise Vapor Trail

    Product: The Southland Corp. Starship Enterprise Vapor Trail
    Number of displays: 3,200
    P-O-P company: Eddy Associates Inc., New Berlin, Wis.
    Distribution: 7-Eleven stores
    Introduction: August 1991
    Duration: 30 days
    Construction: Foam board and Tyvek plastic
    Sales of Slurpees soared when the Enterprise appeared.
    Starship Enterprise Vapor Trail
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