7-Eleven

Client: The Washington Post/The Dallas Morning News
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Comments: To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Metal/Wire: Signs

Product: The Southland Corp. Starship Enterprise Vapor Trail
Number of displays: 3,200
P-O-P company: Eddy Associates Inc., New Berlin, Wis.
Distribution: 7-Eleven stores
Introduction: August 1991
Duration: 30 days
Construction: Foam board and Tyvek plastic
Sales of Slurpees soared when the Enterprise appeared.