Client: Wyeth Consumer Healthcare, Madison, NJ
Introduction: September 2005
Product(s) Promoted: Advil Liqui-Gels
Distribution: National, Wal-Mart stores
Intended Length of Use: 2 months
Size of Run: 8,296
Dimensions (H x D x W): 11.75" x 8.75" x 29.5"
Weight: 3.75 lbs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?