Sustainability

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne and Stride
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 16,000
Introduction: 1/1/08
Intended Duration: Three months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide Concentrated Liquid Laundry Detergent
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 9/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 8" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

---

Design of the Times 2008 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: OFF PowerPad lanterns and refill pads
Distribution: Target
Number of Stores: 420
Production Run Quantity: 420
Introduction: 5/3/08
Intended Duration: 8 weeks
Dimensions (H x W x D): 12" x 36" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2008 Contest Declaration

Retailer: Walmart Neighborhood Market
Location: Memphis