AT&T Go Phone Pallet Display
Client: AT&T Go Phones
Number of Displays Produced: 6,925
Date of Introduction: 10/31/07
Distribution: 4,479 Wal-Mart locations
P-O-P Company: Origen Partners, Inc.
Objectives: To increase brand presence of AT&T Mobility since the change from Cingular Wireless in 2007. To create a display that would stand out among all other displays in Wal-Mart locations. To create a display that would adhere to Wal-Mart's sustainability objectives.