Kool-Aid Halloween Graphics, Inflatable
Product: Kool-Aid
Number of displays: 2,500
Distribution: Major supermarkets, Wal-Mart
Introduction: September 2006
Duration: Halloween season
Construction: PVC
Set-up: Kraft sales team
Comments: Kraft's Kool-Aid Halloween campaign emphasized the brand's kid-friendliness. The inflatable Kool-Aid man has worn a different costume in each of the promotion's three years.
