Retailer Campaigns

Unilever teamed with singer Mariah Carey this holiday season to create a limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.

Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers.

The limited-edition holiday collection was created through a Burt's Bees partnership with artist and poet Cleo Wade.

Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart.

Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. 

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Profiles of Mentorship winners Abby Beaston, Margaux Logan, Anne Louise Marquis, Jennifer Mason, Bev Sampson and Laura Wallace.

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.