Retailer Campaigns

Among the P-O-P materials used in Shell Oil's initial spring Bugs Bunny promotion tie-in were such items as pump toppers and pole signs (at left) and window signs and shelf danglers (at right).

To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.

Polished acrylic archway that includes blue neon sign welcomes shoppers into "The Shoe Center" at Wal-Mart's Charlotte store.

Large full-color fashion photos back up the 8-feet high, 3-feet wide main display unit (at receptionist's desk) and the shorter display cases that separate the work stations at Cost Cutter hair salons.

As the driver in this photo pumps gas, she views color monitor (mounted on post supporting canopy) that plays 30-second TV commercials. Sound comes from speakers (also mounted on the post) that are activated when auto pulls up to island. Laserdisc system plays as many as 30 of the ads continuously.

Visibility of Sears saw blades is improved by clamshell packaging and teardrop display that gives each blade its own space.