Retail Media

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

In a March Learning Lab presentation, FlyWheel's Amanda Wolff discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.

The move aims to give advertisers more ways to connect their full-funnel Snapchat campaigns with lower-funnel sales on retail media networks.