Retail Media

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.