Retail Media

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

This October, we’re beyond excited to co-host our very first international event — Retail Media Summit UK — in London along with our partner SMG, writes Editorial Director Jessie Dowd.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.