The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.
Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control.
Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.