P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.
Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.
The company will strengthen its presence across Florida while investing in store modernization, customer conveniences and expanded private-label offerings.
While some (many) retailers are heading full speed into retail media,ย Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.