Premiums/ Incentives

Products: XL II 90 high-bias and UR 90 normal-bias audiotapes
Number of displays: 10,000
P-O-P company: Wil-Mac, Conyers, Ga.
Distribution: Mass merchants, music stores, electronics stores, drugstores and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Maxell's floor display for audiotapes offers two free premiums, a tape and a poster.

Taco Bell Display
Applause Inc.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Paperboard Pre-Pack Counter, Shelf or Table Unit
Intended Length of Use: 4 months
Production Run: 152,000
Unit Cost Range: Less than $25
COMMENTS: A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.