Premiums/ Incentives

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

McDonald's Batman Stand-up
Rapid Mounting & Finishing

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Counter unit
Product: Skoal chewing tobacco
Client: U.S. Tobacco
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Construction: SBS; two-color laminated to single-face corrugated cardboard and film laminate coating
Introduction: October 1992
Comments: The use of SBS laminated to single-face corrugated cardboard with film laminate coating removed any fluting or exposed edges and gave the unit a semi-permanent appearance.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
In-store beauty advisors use the tray, which features a gift, when walking around the store. The unit can later be used as a display piece.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.

Introduction: January 1992
P-O-P company: Great Northern Display Group
Background: Promoting a free offer for consumers is the goal of this floor unit for Big League Chew, one of Amurol's key brands. The 216- or 108-count floor units (shown) were designed to encourage multiple purchases.

Product: Green Giant frozen and shelf-stable vegetables
Number of displays: 6,500
P-O-P company: Display-Pak, Minneapolis
Distribution: Grocery stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Green Giant's tie-in with an animated feature film was a first for the company. A display offered free placemats with a minimum purchase.