Premiums/ Incentives

Client: Canandaigua Wine Co.
Products: Cook's champagne and wine
P-O-P company: The Dyment Co.
Distribution: Specialty beverage stores
Construction: Cover stock mounted to chipboard
Introduction: October 1993

Product: Shredded cheese
Number of displays: 500
P-O-P companies: Brigandi & Associates (design and promotion development), Chicago; Chesapeake Display & Packaging Co. (manufacture), Westmont, Ill.
Distribution: Grocery stores
Introduction: November 1993
Duration: Promotional
Construction: Corrugated
Sargento shredded cheese is getting a big in-store push in underdeveloped markets during November and December, a time when the category is at its sales peak for the year.

Client: McDonald's Corp.
Producer: Rapid Mounting & Finishing Co.

Client: Tony's Pizza Service/Rapp Collins Communications
Producer: Academy Display

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.