Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
Meijer tied in to Procter & Gamble's July 30 brandSaver FSI event with a feature in its July 30/Aug. 3 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.
J&J is supporting its July 23 "Healthy Essentials" FSI drop with a display ad running on websites such as washingtonpost.com that directs consumers to a manufacturer showcase on Amazon.com.
