Halloween

Retailer: Kmart
Location: Chicago

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Chips Deluxe, Fudge Shoppe and other Keebler Cookies
Distribution: Supermarkets Nationwide
Number of Stores: 5,500
Production Run Quantity: 6,000
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Sierra Mist Cases
Distribution: Supermarkets
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 120" x 48" x 96"
Weight: 40 lbs.
Budget Category (U.S.): $101 - $150
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Promotional Resources for Gallo, Modesto, CA
Producer: The Inflatable Marketplace, El Cajon, CA
Size of Run: 4,255
Production Date: October 2006
Comments: This four-color, process-printed PVC inflatable was designed to highlight case stacks of Barefoot Wine in supermarkets during Halloween season.

Product: Kool-Aid
Number of displays: 2,500
Distribution: Major supermarkets, Wal-Mart
Introduction: September 2006
Duration: Halloween season
Construction: PVC
Set-up: Kraft sales team
Comments: Kraft's Kool-Aid Halloween campaign emphasized the brand's kid-friendliness. The inflatable Kool-Aid man has worn a different costume in each of the promotion's three years.

Retailer: Vons
Location: Las Vegas