Games/ Contests/ Sweepstakes

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser beer
Marketing Strategy: This display was intended to provide an eye-catching, impactful presence in large chain supermarkets and liquor store accounts, drawing consumer interest and tying in Budweiser beer and ESPN Sports with summer beer consumption.
Introduction: March 1999
Distribution: Supermarkets and liquor stores
P-O-P Company: Rapid Displays, Chicago

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Attention: Beach Boys and Sun Bunnies

The whys and hows of developing an effective loyalty program

Marketing program includes displays offering DC Comics magazines

Product: Dr Pepper soft drink
Number of displays: 36,000 pole signs, 66,000 shelf talkers, 41,000 cold vault clings and vendor decals, 1,700 spectaculars
P-O-P companies: McCracken Brooks (creative), Minneapolis; Prestige Display & Packaging (display spectacular), Dayton, Ohio; Heritage Press (paper signage), Dallas; Rand Graphics (clings), Wichita, Kan.; Profit Master Displays (rack graphic kits), Atlanta
Distribution: Supermarkets and convenience stores
Introduction: February 2000
Duration: Temporary