Games/ Contests/ Sweepstakes

Meridian Display & Merchandising
Arnold Advertising
Comments: This program was a test market for McDonald's bratwurst. In addition, it was a cross-promotion for McDonald's, Johnsonville Brand Brats and the Weber Grill Co. An increase in the awareness of Weber grills was registered from the campaign.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper and Diet Dr Pepper
Objective: To sell more Dr Pepper through collegiate football promotions tied to the Big 12 and SEC conferences in those regions, with a national promotion overlay.
Introduction: September-October 1999
Construction/Materials: Heavy-stock cardboard
P-O-P Company: KW Printing, Dallas

Merchandising Transforms Drugstores Into Destination Stops