Games/ Contests/ Sweepstakes

Client: Dreyers Grand Ice Cream Co., Oakland, CA
Product(s) Promoted: Five American Idol-themed Slow Churned Light Ice Cream Flavors
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 7,000
Introduction: March 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 40" x 28" x 4"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50

Client: Rand McNally, Skokie, IL
Product(s) Promoted: Rand McNally Family Adventure Guide
Distribution: Office Supply and Bookstores
Number of Stores: 1,300
Production Run Quantity: 1,500
Introduction: September 2006
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 66" x 16" x 15"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Rawlings Sporting Goods, St. Louis, MO
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Sports Chalet & Dunham's Sporting Goods
Number of Stores: 50
Production Run Quantity: 52
Introduction: May 2007
Intended Duration: Four months
Dimensions (H x W x D): 72" x 44" x 23"
Weight: 75 lbs.
Budget Category (U.S.): $451 - $500

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Modell's Sporting Goods, New York
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Modell's Sporting Goods stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2007
Intended Duration: Six months
Dimensions (H x W x D): 84" x 52" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150

Retailer: Jewel-Osco
Location: Chicago