Ethnic Marketing

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.