Brand: Scott
Key Insights: Shoppers (i.e., moms) are "wired" to find value. The value message especially resonates with Hispanic shoppers who make the distinction between "cheap" and "value."
Activation: Launch an online loyalty program that offers discounts on Scott products as well as other attractive “value” deals on unrelated products. Support with a multifaceted campaign that includes in-store and social media elements.
