Entertainment Tie-ins / Licensing

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

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