MCA/Universal Home Video is spending $6 million on P-O-P materials to promote next month's release of "Jurassic Park." Some versions will feature blinking lights and a motorized gate. Graphic Communications Inc.
Elvira, The Mistress of the Dark, is back for her fourth in-store Halloween appearance for Coors Light, but she's not alone -- in tow is a funky Frankenstein to create a Mali-Booo Beach environment.
The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.
A merchandising display comprising a top, a pair of side panels, a pair of end panels, a pair of V-shaped support elements, a retention clip and a support tube.
A display device of modular construction that preferably is formed of heavyduty paperboard includes shelf units that are adapted for stacking one atop the other. Each shelf unit comprises a horizontal platform to the front edges of each of which downwardly extending leg panels are foldably joined.