Meijer tied in to Unilever’s Oct. 18 FSI event with a feature in its concurrent digital circular promising shoppers a free Hellmann's drizzle sauce with purchase of two 20- to 30-ounce mayonnaise SKUs from the brand.
Ahold Delhaize’s Giant Co., Giant Food and Stop & Shop tied in to Unilever’s Oct. 18 FSI event by dangling a number of deals and coupons on Unilever brands in the chains’ Oct. 16 circulars.