Likeliness of Using a Retailer's Mobile Services Group-Fail ShopRite Throws 'Can Can' a Birthday Bash My Coke Rewards Website Special Report: Collaboration Effective partnerships require an organizational commitment that often does not exist Preferred Method to Receive Product Information Coors Light Promotion 'Snaps' Consumers to Attention Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes Unilever Repositions Its Mayo Brand Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment Kohl's Cares Scholarship Program Email Kroger Kraft 'Sandwich Place' Microsite First Previous 2020 2021 2022 2023 2024 Next Last