Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success P&G "My Carbon Footprint" App P&G Ties Phone App to 'Future Friendly' Platform Carbon footprint calculator offers specific brand solutions BFGoodrich Upgrades with Olympic Athlete's Help Tire brand creates webisodes to push tire upgrades ConAgra Turns Popcorn Bag Into a Bowl Campaign for Orville Redenbacher's package aims to inform and satisfy consumers Emerald Works Its Way Into the Breakfast Aisle 'Humanize' campaign markets a convenient and healthy option for consumers Air Wick "Dream Room" Promotion H-E-B Keeps the Grill Hot Balance Bar "Daily Victories" Campaign Cheez-It Social Media Campaign First Previous 1982 1983 1984 1985 1986 Next Last