Digital Marketing

Digital Zip is designed to use real-time data to pinpoint and reach those consumers considered most likely to buy products. This hyperlocal advertising technology can target shoppers in defined neighborhoods that are in proximity to specific stores. Kimberly-Clark, for example, has used the technology to target neighborhoods with a specific audience profile and leverage online sample requests for Huggies Snug & Dry diapers; the effort drove both traffic to the retailer’s website and in-store sales of the product.

Bazaarvoice Curations is designed to enable a client to harness social media content on its own websites. The content is pulled into a brand’s website, and a Lifestyle Gallery creates a branded destination on the site. Product page galleries can gather photos from multiple sources such as Instagram, Facebook and Twitter. Bazaarvoice’s moderators will also evaluate and tag all user-generated content destined for the brand’s site according to agreed-upon moderation guidelines.

Triad currently uses video as part of its online media programs for retail e-commerce sites. Online video ads can be used to demonstrate and endorse products; Triad has provided video production services for Dell, SC Johnson, Purina and Hidden Valley campaigns. Client services have recently expanded to include WMX, Walmart’s new proprietary platform that can optimize campaigns using online and in-store behavior data that was captured directly by the retailer.