Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.
Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.
Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.