Co-Marketing

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: Interactive doll
Objective: To design an interactive, informational display for high-traffic endcaps in toy departments, and to allow customers to test the product through a series of interactive buttons and audio enhancement.
Introduction: September 1997
Construction/Materials: Injection-molded plastic, styrene graphic wings
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Product: Cini-mini miniature cinnamon buns
P-O-P companies: U.S. Display Inc. (displays), Hawkpoint, Mo.; Serigraph Inc. (printing), West Bend, Wis.; Alcone Marketing Group (design), Irvine, Calif.
Distribution: Burger King restaurants
Introduction: April 1998
Duration: Temporary
Construction: Cardstock, paper
In-store P-O-P, like this standee, for Burger King's new Cini-minis, features the Doughboy from sister company Pillsbury.

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels