New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Maker's Mark Targets Football, Holiday Seasons Colorado State Lottery Hits the Road with Chevrolet Pepsi Sings Blue with New Launch Floorstands Boost Bluegrass Sales Med Supply Displays Adopt Less 'Clinical' Look Rethinking Paint Cans New package design tackles usage problems and improves display opportunities A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Heineken Keeps the Party Going With P-O-P Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) First Previous 942 943 944 945 946 Next Last
