Back to School

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.

Client: Trend Enterprises Inc., New Brighton, Minn.
Distribution: Mass merchants, office supply stores, warehouse stores and superstores
Size of Run: 1,600
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.

Client: Neuville Industries Inc., Hildebran, N.C.
Product Promoted: Keds brand socks
Objective: To create impact at the P-O-P by being graphically unique and colorful, and to tie in to the back-to-school theme.
Introduction: July 1998
Construction/Materials: Corrugated trays, header and pallet skirt, wooden pallet base
P-O-P Companies: Synergy Advertising and Design (design), Hickory, N.C.; Southland Packaging Inc. (manufacture), Statesville, N.C.

Client: Malone Advertising, Akron, Ohio
P-O-P Company: G.F.A. Inc., Fenton, Mo.
Division: Temporary, Paper Goods and Soap
Comments: This display reminds consumers of the change of seasons, increased exposure to other school children and the need for the Kleenex product. The cartoon school bus includes a voice module, flashing lights and a moving stop sign erected above a 64-inch pallet of product.