Back to School

Products: Daypacks
Number of displays: 100
P-O-P company: Tempo Creative, Northbrook, Ill.
Distribution: Department stores, sporting goods stores and luggage stores
Introduction: June 2002
Duration: Temporary
Construction: Metal and wire
Display set-up: Retail staff
High Sierra Sport Co. expects to issue a larger number of floorstands next year after the success of this one.

Client: H.E. Butt Grocery Stores, San Antonio, Texas
Producer: AG Industries, Cleveland
Comments: Although this super-sized display features more than 60 SKUs and 2,400 pieces of product, it fits neatly on two edge-to-edge 40-inch by 48-inch pallets. AG worked directly with Bic, Crayola and Mead to develop the display. It holds 18 feet of pegged product and can be seen easily from anywhere in the store.

Client: McCracken Brooks Maier, Minneapolis
Distribution: Supermarkets
Size of Run: 18,300
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Comments: This display was created to increase sales of the featured Nabisco cookies and crackers to households with kids between the ages of six and 12, and to encourage the cross-purchase of Nabisco products among kids.

Client: Shoe Carnival, Evansville, Ind.
Objective: To attract consumers with brand name sales during the back-to-school season.
Introduction: August 1999
Number of Displays: 540
Construction/Materials: Screenprinted on 12-point SBS C2S
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.