Account-Specific

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.